Case study: Engineering

MODUS

  • CRM Implementation
  • Proposal Design
  • Photography (Headshots, Projects)
  • Videography (Company Profile, Projects)
  • YouTube Development
  • Brand Management
  • Web Design
  • Social Media Management

“Jared approaches each task with a high level of care and expertise. His diverse skillset and dedication have played a major role in growing MODUS’s visibility and reputation within the industry.”

MODUS
MODUS case study card showing the modus-eng.com website on a phone
Market One rooftop solar array at twilight, Des Moines

Client Need

MODUS, a prominent engineering firm, required a comprehensive marketing strategy that could establish and sustain a strong, consistent public presence.

Our Approach

As Marketing Director, Jared developed and executed a robust, multifaceted strategy. He led CRM implementation to streamline client relationships, built and managed the company’s website, designed presentation and RFP responses consistent with brand standards, provided photography and videography services for staff and projects, consistent a social media presence, established reoccurring business development events and socials, and executed many other creative marketing efforts. Additionally, he led brand management initiatives to unify the firm’s visual identity.

Impact on the Client

MODUS has enjoyed a cohesive brand image, increased visibility in the industry, and smoother business development thanks to personalized events, relationships, streamlined communications, and a consistent digital presence.

From the client

For over a decade, Jared has led our Marketing department with creativity, consistency, and a clear understanding of our goals. His ability to implement our brand across a wide range of platforms—from web and social media to print and in-person events—has brought a unified voice to everything we do. Whether it’s planning business development initiatives, designing proposals, building and managing our website, or producing high-quality photography and video content, Jared approaches each task with a high level of care and expertise. His diverse skillset and dedication have played a major role in growing MODUS’s visibility and reputation within the industry.

— MODUS